THE MATRIX OF
IDEAS/ REMIX

and how to market stupidtelligence


Genotype and Phenotype

And that is the idea that creativity is combinatorial, that nothing is entirely original, that everything builds on what came before, and that we create by taking existing pieces of inspiration, knowledge, skill and insight that we gather over the course of our lives and recombining them into incredible new creations.

The most dramatic results can happen when ideas are combined. By connecting ideas together, creative leaps can be made, producing some of history’s biggest breakthroughs.” ~ Kirby Ferguson

chance operations

florilegium, completed by Thomas of Ireland in the 14th century. Florilegia were compilations of excerpts from other writings, essentially mashing up selected passages and connecting dots from existing texts to illuminate a specific topic or doctrine or idea. The word comes from the Latin for “flower” and “gather.” The florilegium is commonly considered one of the earliest recorded examples of remix culture.

content but also its relational value, the value not just of information itself but also of information architecture, not just of content but also of content curation.

networked knowledge, like dot-connecting of the florilegium, and combinatorial creativity